Gender Road Digital Billboard Proposal Seeks Variances Near Residential Property
Lamar Advantage Company GP, LLC requests reducing required setbacks from residential property and the roadway ahead of a Nov. 17 Columbus Graphics Commission hearing.
Lamar Advantage Company GP, LLC is seeking zoning variances to erect a double-sided digital billboard at 5656 Gender Road, according to a Columbus Graphics Commission public notice.
The planned sign would measure 10.5 feet by 36 feet on commercial property owned by Magadom Auto LLC, situated on the east side of Gender Road approximately 110 feet south of Winchester Lakes Boulevard. The site is zoned C-4 commercial and falls within the boundaries of the Greater South East Area Commission.
Applicant Lamar Advantage Company GP, LLC is requesting a variance to reduce the setback for the billboard from 80 feet from the right-of-way to 25 feet. A second requested variance seeks to reduce the setback of the billboard from residentially zoned property from 200 feet to 53 feet.
The Columbus Graphics Commission will hold a public hearing on the zoning application on Tuesday, Nov. 17, at 4:15 p.m. The meeting is scheduled for the second-floor hearing room at the Michael B. Coleman Government Center, 111 N. Front St.
Members of the public can also monitor the hearing online through the City of Columbus YouTube channel. City records list the filing as application GC26-038, with attorney Jackson B. Reynolds III representing the applicant and Steven Smedley assigned as city planner.
People who need disability accommodations to participate must contact the city's ADA coordinator at least three business days before the meeting.
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Lamar Advantage Company GP, LLC is seeking zoning variances to erect a double-sided digital billboard at 5656 Gender Road, according to a Columbus Graphics Commission public notice.
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01. Application No.: GC26-038 Location: 5656 GENDER RD. (43110), located on the east side of Gender Road, approximately 110 feet south of Winchester Lakes Boulevard (490-244174; Greater South East Area Commission). Existing Zoning: C-4, Commercial District Request: Variance(s) to Section(s): 3378.03(C), Location requirements Proposal: To reduce the setback for a billboard from 80 feet from the right-of-way to 25 feet. 3378.03(D), Location requirements To reduce the setback of a billboard from a residentially zoned property from 200 feet to 53 feet. To install a double-sided 10.5’ x 36’ digital billboard. Applicant(s): Lamar Advantage Company GP, LLC 770 Harrison Drive Columbus, Ohio 43204
The planned sign would measure 10.5 feet by 36 feet on commercial property owned by Magadom Auto LLC, situated on the east side of Gender Road approximately 110 feet south of Winchester Lakes Boulevard.
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Location: 5656 GENDER RD. (43110), located on the east side of Gender Road, approximately 110 feet south of Winchester Lakes Boulevard (490-244174; Greater South East Area Commission). Existing Zoning: C-4, Commercial District Request: Variance(s) to Section(s): 3378.03(C), Location requirements Proposal: To reduce the setback for a billboard from 80 feet from the right-of-way to 25 feet. 3378.03(D), Location requirements To reduce the setback of a billboard from a residentially zoned property from 200 feet to 53 feet. To install a double-sided 10.5’ x 36’ digital billboard. Applicant(s): Lamar Advantage Company GP, LLC 770 Harrison Drive Columbus, Ohio 43204 Property Owner(s): Magadom Auto LLC 947 East Johnstown Road, Suite 112, Columbus, Ohio 43230
The site is zoned C-4 commercial and falls within the boundaries of the Greater South East Area Commission.
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Location: 5656 GENDER RD. (43110), located on the east side of Gender Road, approximately 110 feet south of Winchester Lakes Boulevard (490-244174; Greater South East Area Commission). Existing Zoning: C-4, Commercial District
Applicant Lamar Advantage Company GP, LLC is requesting a variance to reduce the setback for the billboard from 80 feet from the right-of-way to 25 feet.
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Request: Variance(s) to Section(s): 3378.03(C), Location requirements Proposal: To reduce the setback for a billboard from 80 feet from the right-of-way to 25 feet. 3378.03(D), Location requirements To reduce the setback of a billboard from a residentially zoned property from 200 feet to 53 feet. To install a double-sided 10.5’ x 36’ digital billboard. Applicant(s): Lamar Advantage Company GP, LLC 770 Harrison Drive Columbus, Ohio 43204
A second requested variance seeks to reduce the setback of the billboard from residentially zoned property from 200 feet to 53 feet.
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Request: Variance(s) to Section(s): 3378.03(C), Location requirements Proposal: To reduce the setback for a billboard from 80 feet from the right-of-way to 25 feet. 3378.03(D), Location requirements To reduce the setback of a billboard from a residentially zoned property from 200 feet to 53 feet.
The Columbus Graphics Commission will hold a public hearing on the zoning application on Tuesday, Nov. 17, at 4:15 p.m.
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AGENDA GRAPHICS COMMISSION CITY OF COLUMBUS, OHIO NOVEMBER 17, 2026 The City Graphics Commission hears requests for Variances, Special Permits, Appeals, Graphics Plans and certain Miscellaneous Graphics, as provided by the Columbus Graphics Code, Title 33 and 34, Article 15 of the City Codes. The City Graphics Commission will hold a public hearing on the following zoning applications on TUESDAY, November 17, 2026, at 4:15 p.m. at the MICHAEL B. COLEMAN GOVERNMENT CENTER at 111 North Front Street, Columbus, OH 43215 in the 2nd FLOOR HEARING ROOM.
The meeting is scheduled for the second-floor hearing room at the Michael B. Coleman Government Center, 111 N. Front St.
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at the MICHAEL B. COLEMAN GOVERNMENT CENTER at 111 North Front Street, Columbus, OH 43215 in the 2nd FLOOR HEARING ROOM.
Members of the public can also monitor the hearing online through the City of Columbus YouTube channel.
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You can also monitor the hearing through the City of Columbus YouTube channel at the following link: <http://www.youtube.com/cityofcolumbus>.
City records list the filing as application GC26-038, with attorney Jackson B. Reynolds III representing the applicant and Steven Smedley assigned as city planner.
Read supporting passage
01. Application No.: GC26-038 Location: 5656 GENDER RD. (43110), located on the east side of Gender Road, approximately 110 feet south of Winchester Lakes Boulevard (490-244174; Greater South East Area Commission). Existing Zoning: C-4, Commercial District Request: Variance(s) to Section(s): 3378.03(C), Location requirements Proposal: To reduce the setback for a billboard from 80 feet from the right-of-way to 25 feet. 3378.03(D), Location requirements To reduce the setback of a billboard from a residentially zoned property from 200 feet to 53 feet. To install a double-sided 10.5’ x 36’ digital billboard. Applicant(s): Lamar Advantage Company GP, LLC 770 Harrison Drive Columbus, Ohio 43204 Property Owner(s): Magadom Auto LLC 947 East Johnstown Road, Suite 112, Columbus, Ohio 43230 Attorney/Agent: Jackson B. Reynolds, III, Atty. 172 East State Street, Suite 550, Columbus, Ohio 43215 Planner: Steven Smedley, (614) 645-6130; <SFSmedley@Columbus.gov>
People who need disability accommodations to participate must contact the city's ADA coordinator at least three business days before the meeting.
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Meeting Accommodations: It is the policy of the City of Columbus that all City-sponsored public meetings and events are accessible to people with disabilities. If you need assistance in participating in this meeting or event due to a disability as defined under the ADA, please call the City’s ADA Coordinator Angie Wise at (614) 645-8029 or email AMWise@columbus.gov at least three (3) business days prior to the scheduled meeting or event to request an accommodation.