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First U.S. MINISO LAND opens at Easton Town Center
Read the full articleThe first MINISO LAND in the United States is now open at Easton Town Center. MINISO says the 15,000-square-foot space is among its largest nationwide, featuring over 5,500 items and dedicated zones for Disney and Hello Kitty and Friends.
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Retailer MINISO opened its first U.S. MINISO LAND store at Easton Town Center in Columbus on Oct. 17, formally announcing the milestone in a corporate statement on Oct. 22.
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COLUMBUS, Ohio, Oct. 22, 2026 /PRNewswire/ -- On October 17, MINISO officially opened its first U.S. MINISO LAND store at Easton Town Center in Columbus, Ohio, introducing a new immersive retail experience built around globally beloved IPs to the market.
Located at Easton Town Center, the approximately 15,000-square-foot flagship is among the retailer's largest locations in the United States, according to MINISO.
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Located at Easton Town Center, one of the Midwest's premier lifestyle shopping destinations, the approximately 15,000-square-foot store is among MINISO's largest locations in the United States and introduces a new IP theme park-style destination designed for shopping, exploration and social interaction.
According to company disclosures, the store features more than 5,500 products arranged across dedicated character zones and merchandise departments.
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The store is designed around a vast collection of over 5,500 SKUs, featuring a diverse range of IP products from globally loved and locally popular IP collections. Its thoughtful layout allows visitors to seamlessly move between dedicated IP worlds and category zones while discovering new items and experiences.
Product zones span toys, collectibles, beauty, home essentials, and food and beverages, according to MINISO.
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MINISO LAND Columbus features dedicated product zones spanning toys and collectibles, home essentials, beauty, food and beverages, and lifestyle categories, alongside immersive themed IP worlds that invite customers to explore, interact and engage.
At the storefront entrance, visitors encounter a dedicated merchandise area and a signature character sculpture showcasing YOYO, the retailer's proprietary brand.
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At the entrance of the store is a dedicated YOYO-themed zone and signature YOYO sculpture, celebrating MINISO's proprietary IP through exclusive merchandise and interactive displays.
Highlights include a Hello Kitty and Friends area stocked with more than 100 products and a Disney zone featuring over 130 items showcasing characters such as Mickey Mouse, Winnie the Pooh, Stitch and Toy Story, according to MINISO.
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Highlights in store include a Hello Kitty and Friends collection zone with more than 100 products and a Disney collection zone with over 130 products featuring beloved characters such as Stitch, Winnie the Pooh, Mickey Mouse and Toy Story.
The retailer also features collaborations with popular franchises including Chiikawa, ONE PIECE, Snoopy and mofusand.
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Consumers can also discover a range of fan-favorite collaborations featuring ONE PIECE, Chiikawa, Snoopy, and mofusand, further reinforcing MINISO LAND's role as a destination where shopping meets entertainment, fandom and discovery.
The Columbus store marks the U.S. debut of the MINISO LAND format, which first launched in Shanghai in 2024 and has expanded to more than 100 locations across China and international markets, according to MINISO.
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Since the opening of the first MINISO LAND in Shanghai in 2024, the format has rapidly expanded to more than 100 locations across China and multiple overseas markets, becoming a key component of MINISO's multi-tier store format matrix. The opening of the first MINISO LAND in the U.S. marks another milestone in bringing this globally successful retail concept to consumers worldwide.
The company operates more than 400 U.S. stores and over 8,300 locations worldwide.
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With more than 400 stores across the United States and over 8,300 locations in more than 100 countries and regions worldwide, MINISO continues to grow its global presence through distinctive products, creative collaborations, and memorable retail experiences.
Looking ahead, MINISO announced that it plans to continue expanding across the country through larger format stores and immersive character experiences.
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Looking ahead, MINISO will continue expanding its presence across the United States. Through larger format stores and more immersive IP experiences, it will bring fun to more American consumers, creating destinations where they can discover new IPs, engage with their interests and connect through shared passions.
https://eastontowncenter.com/tenant/miniso-land/
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Easton Town Center directory records also highlight brand partnerships with Sanrio and Marvel.
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Featuring exclusive collaborations with beloved brands like Harry Potter, Disney, Sanrio, Barbie, and Marvel, MINISO offers a constantly evolving selection of products that are stylish, practical, and collectible.
Shoppers can find the store on Level 1 of the Station Building near Bath & Body Works at 175 Easton Town Center, according to directory records from Easton Town Center.
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Level 1 of the Station Building near Bath & Body Works
Shoppers can find the store on Level 1 of the Station Building near Bath & Body Works at 175 Easton Town Center, according to directory records from Easton Town Center.
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175 Easton Town Center, Columbus, OH, USA
Easton directory listings show standard operating hours running from 10 a.m. to 9 p.m. Monday through Saturday and from 10 a.m. to 7 p.m. on Sunday.
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HOURS Monday 10:00 AM - 9:00 PM Tuesday 10:00 AM - 9:00 PM Wednesday 10:00 AM - 9:00 PM Thursday 10:00 AM - 9:00 PM Friday 10:00 AM - 9:00 PM Saturday 10:00 AM - 9:00 PM Sunday 10:00 AM - 7:00 PM
https://www.miniso-us.com/post/miniso-land-grand-opening-deals-free-gifts
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To mark the opening, MINISO scheduled promotional giveaways and mascot appearances during its debut weekend.
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MINISO LAND is officially opening its doors! Join us for the MINISO LAND Grand Opening on October 17 and 18 for a weekend packed with exclusive promotions, free gifts, brand activations, mascot meet-and-greets, and new Pokémon Trading Card Game releases throughout the month.